Vision and Principles
ToughStuff’s vision is to give access to energy to those living without electricity. We are driven by certain key principles
We have the power to change the world:
- We have a responsibility to protect our environment.
- We are entrusted with resources which we can use to bring about the change we want to see.
ToughStuff is a business...
- ToughStuff uses business principles to maximise our scale and reach.
- We centralise production in sophisticated factories and make use of well-developed supply chains to ensure that our products are of the highest quality and reach as many people as possible.
- We seek excellence in all we do and are accountable for the resources that have been entrusted to us, human and financial.
...with three bottom lines
- We blend the values of the charitable sector with the commercial acumen of the business sector to achieve sustainable large scale environmental and social benefits.
- We want to create a better place for people to live – creating wealth, improving security and opportunities, and enhancing the environment.
- Ownership creates a sense of value
- Giveaways provide only temporary alleviation, create dependency and damage the local economy. Commerce is a more sustainable solution to long-term poverty.
- Community-owned assets fall into disrepair as no-one feels responsible for their care and maintenance.
- Individuals attribute value to things they pay for. People feel a sense of responsibility and are more likely to use and care for tools they have bought.
Dignity through productivity
- Enterprise has positive consequences for communities and the whole nation –a middle class who are more demanding and whose loyalty is not easily bought leads to good governance.
- Our products and programmes such as Business in a Box release people’s latent creativity, innovation, and energy – and their sense of dignity.
- Enterprise solutions are the most enduring way to lift people out of poverty.
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